About us

 

We are Southern Hustle. We are a Nashville based clothing brand that promotes and lives the hustler/authentic lifestyle. 

Southern Hustle Co. is an apparel and lifestyle brand that is for everyone. The hustle is about being authentic, following your instincts, and working hard for what you love and believe in.

 Growing up south of Nashville in Franklin, TN, we met at 10 years old as little soccer players/musicians always with big, adventurous ideas. Even at a young age, we knew one day we wanted to create something together. Southern Hustle is a culmination of 21 years of friendship. We had a drive to create something that represented who we are and something that brought people together.

With a handful of brand ideas in the last decade, the idea of Southern Hustle finally came in April of 2017. After months of brainstorming and designing we decided to go for it. On November 7, 2017, we launched our online store for Southern Hustle. 

Southern Hustle is who we are and we are humbled to enjoy it with all you hustlers out there. Rep your hustle with us.

*Wholesale Policy available upon request

contact@southernhustleco.com

contact@southernhustleco.com